Just a reminder about the 7 key areas of investigation listed in the specification. We have ben working our way through them week by week. You could be examined about any of them.Here they are:
“The ways in which the candidates’ own experience of media consumption illustrate wider patterns and trends of audience behaviour”
“The issues raised by media ownership in contemporary media practice”
“The technologies that have been introduced in recent years at the level of production, distribution, marketing and exchange”
“The issues raised in the targeting of national and local audiences (specifically British) by international or global institutions”
“The significance of hardware and content for institutions and audiences”
“The importance of cross media convergence and synergy in production, distribution and marketing”
“The importance of technological convergence for institutions and audiences”
It's just over a week since PA3 has been released - here are the latest stats from imdb.
So - the budget is higher still - $2million dollars more than PA2.
But look at those opening weekend takings in the US - $52 and a half million!
This is what MTV.com had to report about it:
"The stats for "Paranormal Activity 3" are staggering. The sequel's $54 million haul is not only the biggest fall opening ever, but the largest ever for a pure horror movie, according to Box Office Mojo. It averaged an impressive $16,266 per screen, a 29 percent rise over "PA3," reports Gitesh Pandya of Box Office Guru, bringing the franchise's worldwide gross to $450 million "while the combined production costs have amounted to a puny $8 million."
I can't wait to see what the UK stats reveal when they are published!
OK - so PA3 has been out for just over a week. How are those facebook stats looking?
Yep - another half a million people have liked it.
But this is still quite slow - showing the inherited audience from the previous 2 films was so substantial that they liked the site months before the film was actually released. There was a massive ready and waiting audience for this movie.
More viral marketing.....
Just been on the PA3 Facebook site - and of today - 4th October 2011, it has over 8million likes. It would be great if you can follow how many more fans like the site over the coming weeks as the movie is released.
I've just found an article about fans being encouraged to tweet about PA3 - apparently if you tweet that you want it to show in your nearest town, the top 20 towns tweeted about will get the movie screened 3 days earlier than the release of 21st October 2011.
Here's a link to wired magazine which tells you how the viral campaign is asking people to use twitter to vote for the premier to be in your town.
Here's the article copied from webpronews.com which, as you'll notice is an American site, so it has an US bias to it.
Paranormal Activity 3 Turns to Twitter to Increase Buzz
Viral marketing for movies has been apart of our consciousness dating back toThe Blair Witch Project. From there, we’ve seen successful ventures from The Dark Knight and Cloverfield, to name a few. Now, Paramount has turned to Twitter for their marketing push for Paranormal Activity 3, a prequel that attempts to shed some light on the history of the family being tormented by a malevolent spirit/demon from the first two installments.
The third part of the series is scheduled for an October 21st release, and to help spread the word and to stoke interest, Paramount — the studio backing the Paranormal Activity series — is turning to Twitter to promote the movie via their “Tweet To See It First” campaign. The concept is simple. Twitter users can pick the city closet to them, tweet about it, and the top 20 cities, which is calculated which ones have the most tweets, will be shown the movie three days before the movie opens for the rest of the world.
Over at the Paranormal Activity 3 website, users can select the city closet to them, which they then tweet about. These posts act as a vote, of which, the site keeps a real-time leader board that displays the cities that are currently winning.
Over at the site, the top 5 cities in the contest include Los Angeles, New York City, Chicago, Dallas, and Istanbul. Because the contest is open on a worldwide basis, there are a number of foreign cities on the list, including the aforementioned Istanbul, Kuala Lumpur, Jakarta, Curitiba, Sheffield, Buenos Aries and Caracas. Clearly, the franchise has worldwide appeal, and, not to mention, savvy Twitter users outside of the United States.
If you’re interested in joining in the fun, you’ll need a few friends with Twitter accounts in the local area of choice. Simply navigate to the Paranormal Activity 3 site, pick your city — or the one closet to you — and get to tweeting. The contest ends on October 13th, at 11:59 PST. You can follow the official PA3 Twitter account, as well, @TweetYourScream.
"I love some good viral movie marketing. It can be fun, exciting and genuinely interested in seeing a film. When it’s awesome, that helps.
Yahoo Movies received a package (pictured). It was a videotape with September 1988 written on it in marker. Of course, since it’s 2011 the sender also sent a VCR (how nice!). When they booted up the VCR they put in the tape and watched as static played… then a short clip played. You can watch the clip below. You can also imagine how terrifying it would be if you knew nothing of Paranormal Activity and received this out of the blue. [Yahoo Movies]"
And here's a link I found on imdb - to getthebigpictre.com where it tells more about the viral marketing campaign.
Here's some of it posted below.
Paramount is known for doing a viral marketing campaign for its Paranormal Activityfilms. The term "viral" means that the advertising media spreads like an epidemic, causing a surge in ticket sales opening weeked. It worked last year with Paranormal Activity 2 and the year before that with Paranormal Activity. Now, Shock Till You Drop has released a promotional video sent to them by Paramount for the Henry Joost/ Ariel Schulman directed third film. Get this -- they recieved the clip on a VHS accompanied with a VCR. Genius.
For the youngsters, a VCR was a device that we used to watch movies on, they were always tough to program and the quality was shitty, though it was great at the time. I know, how did we ever survive. Well the clip is about 50 seconds long and features nothing but two little girls sleeping in their bedroom, Katie and Kristi. Or is it. If you pay attention closely you can see things move, things shift out of place, and a hell of a lot of white noise and snow.
Of course - the interesting thing about the VCR campaign above is that it links from the first 'Darren's Timeless Memories' viral which I posted in the blog below. That began the old home video idea - now Paramount are sending film critics old video tapes and VCRs to play them...... very cunning if you ask me.
