PA3 - the viral release continues

This is an article from Swift Film website about the PA3 marketing release.  Here's the link to the original....link

"Paranormal Activity 3 marketing genius: sending VCRs and creepy tapes to people"

by Husain Sumra on SEPTEMBER 29, 2011 in NEWS

"I love some good viral movie marketing. It can be fun, exciting and genuinely interested in seeing a film. When it’s awesome, that helps.

Yahoo Movies received a package (pictured). It was a videotape with September 1988 written on it in marker. Of course, since it’s 2011 the sender also sent a VCR (how nice!). When they booted up the VCR they put in the tape and watched as static played… then a short clip played. You can watch the clip below. You can also imagine how terrifying it would be if you knew nothing of Paranormal Activity and received this out of the blue. [Yahoo Movies]"

And here's a link I found on imdb - to getthebigpictre.com where it tells more about the viral marketing campaign.
Here's some of it posted below.

Paramount is known for doing a viral marketing campaign for its Paranormal Activityfilms.  The term "viral" means that the advertising media spreads like an epidemic, causing a surge in ticket sales opening weeked.  It worked last year with Paranormal Activity 2 and the year before that with Paranormal Activity.  Now, Shock Till You Drop has released a promotional video sent to them by Paramount for the Henry Joost/ Ariel Schulman directed third film.  Get this -- they recieved the clip on a VHS accompanied with a VCR. Genius.

For the youngsters, a VCR was a device that we used to watch movies on, they were always tough to program and the quality was shitty, though it was great at the time.  I know, how did we ever survive.  Well the clip is about 50 seconds long and features nothing but two little girls sleeping in their bedroom, Katie and Kristi.  Or is it.  If you pay attention closely you can see things move, things shift out of place, and a hell of a lot of white noise and snow.  

Of course - the interesting thing about the VCR campaign above is that it links from the first 'Darren's Timeless Memories' viral which I posted in the blog below.  That began the old home video idea - now Paramount are sending film critics old video tapes and VCRs to play them...... very cunning if you ask me.